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An online newsletter for those interested in the loving option of adoption


December 16, 2008


Efforts made to increase foster care adoption numbers

The year end has seen two very different efforts to increase the number of adoptions of children in foster care. The first is a new law President George W. Bush signed on October 7, called the Fostering Connections to Success and Increasing Adoptions Act of 2008 (HR 6893). And on Nov. 14, The Advertising Council and  HHS’ ADOPTUSKIDS announced the launch of new public service announcements continuing the "You don't have to be perfect to be a perfect parent" campaign.

NEW LAW
Fostering Connections to Success and Increasing Adoptions Act of 2008 reauthorizes the Adoption Incentives Program which provided for federal government financial rewards to states which have increased the number of children adopted from their foster care system, through 2013. The Act also:

Click to read the act.

PSA CAMPAIGN
On Nov. 14 The Advertising Council and  HHS’ ADOPTUSKIDS introduced some new PSAs to the "You don't have to be perfect to be a perfect parent" campaign first launched in 2004.

"The PSAs take a look at some of the ordinary situations that parents experience every day with their children, thus reinforcing the notion that it is these moments that really count. The public service ads end with the tagline, 'You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you,'” explains the Ad Council's web site. 

According to the Administration for Children and Families, approximately 293,000 children in the United States enter the foster care system each year through no fault of their own. Currently there are 496,000 children in the foster care system in the United States. Of these, 130,000 are available for adoption. Children of color, sibling groups and older children and teens are even more in need of adoptive homes. Approximately 42% of waiting children are ages 9 or older.

This new multimedia campaign is designed to communicate to prospective parents that “You don’t have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.” The new television, radio, print and Web PSAs portray everyday situations and use humor to help prospective parents realize they have the ability to be great parents and encourage them to consider adopting a teen from foster care.

“We are confident that this new campaign will encourage more families to consider adoption of children or youth from foster care. We believe that all children need and deserve permanent, loving families,” said Kathy Ledesma, Program Director, Collaboration to AdoptUsKids. “We hope this campaign will stir the hearts of many adults to pick up the phone and call us to learn more about children and youth in foster care and how to begin the process to adopt them.”

The PSAs direct audiences to visit AdoptUsKids’ comprehensive website www.adoptuskids.org or call 1-888-200-4005 for more information on adoption from foster care.

The PSAs will run and air in advertising time and space that is donated by the media. View the PSA's here by clicking on the links in the right hand column under the Campaign Material heading.

Other AdoptionFocus Winter 08/09 Articles: Teen Writes Poetry | Touched By Adoption

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Adoption Focus is a Right to Life of Michigan Educational Fund e-newsletter. © 2008 RLM EF