Michigan Media History

2007

• Continued statewide Yellow Pages advertising campaign

• Continued Internet search engine Google AdWords campaign

• Launched TV ad "Weak" on YouTube

2006

• Continued statewide Yellow Pages advertising campaign

• Launched Internet search engine Google AdWords campaign

• Aired statewide television campaign using ads "Crowd" and "Seed"

2005

• Continued statewide Yellow Pages advertising campaign

• Detroit post abortive TV campaigns with Silent No More and Virtue Media

• Fall statewide TV campaign using ads Night and Washing

2004

• First and third quarter statewide television campaign featuring new adoption ads

• Fall political radio ads in targeted areas

• Renewed second year of Yellow Pages campaign

• Developed new public image fund-raising film

2003

• January one week TV buy featuring Mother Teresa spot, "The Least of These"

• Produced three new outreach TV ads and one three minute film promoting adoption

• Launched first ever statewide Yellow Pages advertising campaign

2002

• Third quarter television campaign rotating ads, "Seed," "Night," "Daffodil," and "Intuition" reaching more than six million adults statewide in 13 weeks

2001

• Production of Right to Life of Michigan Educational Fund Image Film, "The Story of Right to Life"

2000

• Statewide year-long television campaign using abortion outreach ads, "Washing" and "Night" and the newest image ads, "Weak" and "Valuable"

• Fall political radio ad campaign

1999

• 877LIFEOPTIONS outreach to men television campaign using new ads, "Washing,""Talking" and "Silent Treatment"

1998

• 1 800-57WOMAN Campaign: "Women", "Letter" and "Daffodil". Assisted Suicide Campaign: "Card", "Hotline" and "Troubling Questions"

1997

• "Troubling Questions" television advertisements and published materials - Campaign against Assisted Suicide

• nation-wide media campaign featuring Mother Teresa television ad

1996

• 1 800-57WOMAN Campaign: "Crowd", "Intuition", "Night" and "Detour" television advertisements

1995

• Anti-Violence Ads: "Thou Shalt Not Kill" and "No Justification for Murder" television advertisements

1994

• " Eyes" and "Seed" television advertisements

• Abortion and Health Care television and radio advertisements

1993

• "Choice? or Child?" print advertisements, posters, outdoor billboards and flyers

1992

• "Abortion is Destroying America's Future...One Life at a Time" flyers

1991

• Adoption Campaign television advertisements, Newspaper print ads, Adoption Focus newsletter, and the "You Are Not Alone" and "Adoption Choices" brochures

1988

• Referendum Campaign on Abortion Funding television advertisements, print and radio ads, bumper stickers and referendum kits

1987

• Life Times/ Life It's Irreplaceable television advertisements, pin-on buttons and plastic tote bags

1982

• "When They Tell You That Abortion is Just a Matter Between a Woman and Her Doctor They're Forgetting Someone" print advertisements, television advertisements, radio spots, posters, outdoor billboards and flyers, full page ad placed in Time magazine

• "She can make a tiny fist, get hiccups, suck her thumb, feel pain yet she can be legally put to death by abortion until the day she's born" print advertisement, posters and flyers

• "Abortion means No Judge, No Jury, No Trial, No Appeal and No Stay of Execution" print advertisements, posters and flyers

• "THE WOMB Once the Safest Place in the World for a Baby, Now the Most Deadly" print advertisements and posters

• "If Child Abuse Became Legal, Would It Be Right? Abortion is the Ultimate Child Abuse" print advertisements and posters

1981

• Regional Campaign: "Need Your Help" and "Get the Facts" television advertisements

• "Get all the Facts" and "Perhaps You've Heard" radio advertisements

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