Start a Campaign
What kind of Ads Are Available?
How much will it cost?
In addition, Compass Outreach Media, an independent Grand Rapids based production and distribution agency, will charge each time an organization customizes the ad with their name. These costs range from approximately $1,300 for the first ad and increase to approximately $2,500 for four ads. All ad versioning needs to occur through Compass Arts.
Are there any other requirements?
In addition, we ask groups to sign an Advertising Agreement and complete a Plan of Action, much like a Strategic Plan which explains which ads will be used, fundraising goals and details of the media buy schedule.
We do not require groups to work with our media buyer, but strongly encourage the use of a professional media buyer/planner when purchasing air time. We also work hard to secure only one media campaign partner in each state unless working with an additional group simultaneously has been approved and discussed with you, the client.
What should be our first step?
Next, groups will want to select a media buyer. A buyer will give groups an idea of the cost involved in buying air time in their area and allow them to gather more detailed information for their donors contributing to the project.
Once the selection of ads has been made, the name, as it should appear on each ad, needs to be faxed to our attention. From that point, plan on a minimum of 3 weeks to receive a broadcast Beta master of the ads in the mail. Therefore, always allow plenty of lead time (at least a month) from when you request the ads and the actual air date onset.