Saving lives through public transportation

Grand Rapids Right to Life has recently launched a three month advertising campaign using Grand Rapids' buses. The billboards, which reach out to women who are pregnant, feature Right to Life of Michigan's 1-800-57WOMAN number. The campaign, which is running to the end of November, includes twelve exterior billboards on the entrance side of the buses and 20 interior billboards. Since Grand Rapids buses change routes, these billboards will be seen throughout the entire city.

Grand Rapids Right to Life was informed that their billboards will theoretically be seen by 121,500 people in the Grand Rapids area over the next three months. Some of these people will be women who are uncertain of what to do with the unborn child developing in their womb while others viewing the billboards could have friends and family members who are in a crisis pregnancy and need advice.

Right to Life of Michigan billboards are a wonderful and productive way of reaching out to women who need our help while at the same time relating a peaceful prolife message to the community. Grand Rapids Right to Life has thoughtfully used its city's public transportation service as a way of getting their life saving message across.

For a prolife group to make a difference in a community, the community needs to know that a prolife group is active and willing to participate in the prolife educational process. Having a presence in the community can be achieved by displaying a prolife message in the community.

Right to Life of Michigan Educational Fund's Vital Resources Periodical highlights materials produced by RLM Ed Fund and provides suggestions for reaching out to communities with the prolife message.

To learn more about getting the prolife message out in your community or for a copy of Vital Resources, call the Marketing, Events and Sales department at Right to Life of Michigan's State Central Office, (616) 532-2300.

 

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