Right to Life of Michigan
Vol. 26-No. 6 Holiday 1999

Prolife ads, toll-free numbers offer assistance to women, men

Why did Right to Life of Michigan Educational Fund start airing prolife television ads with a toll-free telephone number? The simple answer: to help women and save babies. There was and is a need for women to have a toll-free number to call if they are faced with an unplanned pregnancy or if they suffer from a past abortion. Also, there are others who are hurting from abortion: men.

In the abortion debate, frequently the unborn child and the father are set aside. The decision regarding a pregnancy, according to abortion proponents, only involves a woman and her doctor.

When asked, men feel differently. Because men do feel the ramifications of abortion, new commercials were created by Compass Arts geared towards men, but speak to women as well. And, as before, they are able to communicate the truths in a compassionate and beautifully told package.

On November 15, Right to Life of Michigan Educational Fund once again went on the air with the Direct Connect television campaign. The television commercials offer a toll-free phone number. With the help of more than 100 crisis pregnancy centers across the state, thousands of women and men in crisis pregnancy or post abortive situations can be connected for counseling and assistance.

Barbara Listing, president of Right to Life of Michigan, said, "One way to help women facing an unplanned pregnancy is to encourage men to share responsibility."

Right to Life of Michigan will air supportive TV commercials throughout the state. The toll free numbers displayed during the commercials are 1-800-57WOMAN and 1-877 LIFE OPTIONS. Help is only one call away.