Developed and aired in 1994 were two television advertisements that were designed by Hanon/McKendry Advertising of Grand Rapids. The spots focused on LIFE.

The spot called Eyes, speaks to women who may be facing an unexpected pregnancy.

	Eyes Script: When you are pregnant and scared  No organization can tell you what's right But the instant you look into your baby's eyes You'll know You'll know
Eyes Quicktime - 2010 KB loading